Richard Wolfson Realty Group

Information for Sellers

Information for Sellers



Here are some resources that might help you sell your home.If you want the right buyer at the right price, please don’t hesitate to call me at 781-910-7770.

What You Should Know About Appraisals in Medford and Malden – FAQ

What qualifications does a professional appraiser have to have?
The appraiser should be certified or licensed in MA
How do you prepare?
If possible present:
-- ownership documents --deed or title
-- specifications, survey maps, plans
-- a list of personal property being offered
-- improvements with dates and costs
-- purchase price and date
What should you look for?
An accurate appraisal will rely on Market Data and Cost Appraisal for residential properties and balance the results with other factors such as income, and particularly comparison with sales of comparable properties.

Contact Richard at (781) 395-6060 for more information or recommendations.


THE 9 Step System to Get Your Home SOLD Fast and For Top Dollar

The Real Estate Market Has Changed

Remember not so long ago, when you could make your fortune in real estate? It was nothing to buy a home, wait a short while, and then sell it at a tidy profit.

And then do it all over again.

Well, as you know, times have changed. Since markets are constantly fluctuating, real estate markets are unpredictable because of changing prices and interest rates. Therefore, it is now more critical than ever to learn what you need to know to avoid costly seller mistakes in order to sell your home fast and for the most amount of money.


Failing to analyze why they are selling.
Not preparing their home for the buyer’s eye.
Pricing their homes incorrectly.
Selling too hard during showings.
Signing a long-term listing agreement without a written performance guarantee.
Making it difficult for buyers to get information on their home.
Failing to obtain a pre-approved mortgage for ones next home.


The 9 Step System to Get Your Home Sold Fast and For Top Dollar

Selling your home is one of the most important steps in your life. This 9 step system will give you the tools you need to maximize your profits, maintain control, and reduce the stress that comes with the home-selling process:

1. Know why your selling, and keep it to yourself.

The reasons behind your decision to sell affect everything from setting a price to deciding how much time and money to invest in getting your home ready for sale. What’s more important to you: the money you walk away with, the length of time your property is on the market, or both? Different goals will dictate different strategies.

However, don’t reveal your motivation to anyone else or they may use it against you at the negotiating table. When asked, simply say that your housing needs have changed.


2. Do your homework before setting a price.

Settling on an offering price shouldn’t be done lightly. Once you’ve set your price, you’ve told buyers the absolute maximum they have to pay for your home, but pricing too high is as dangerous as pricing too low. Remember that the average buyer is looking at 15-20 homes at the same time they are considering yours, means that they have a basis of comparison, and if your home doesn’t compare favorably with others in the price range you’ve set, you won’t be taken seriously by prospects or agents.

As a result, your home will sit on the market for a long time, and with this knowledge new buyers on the market will think there must be something wrong with your home.

3. Do your homework.

(In fact, your agent should do this for you). Find out what homes in your own and similar neighborhoods have sold for in the past 6-12 months, and research what current homes are listed for. That’s certainly how prospective buyers will assess the worth of your home.


4. Find a good real estate agent to represent your needs.

Nearly ¾ of homeowners claim that they wouldn’t use the same Realtor who sold their last home. Dissatisfaction boils down to poor communication which results in not enough feedback, lower pricing and strained relations. Another FREE report entitled “10 Questions to Ask Before You Hire an Agent” gives you the straight to the point questions you should be asking when you interview agents who want to list your home. You can obtain a FREE copy of this report from my website.


5. Maximize your home’s sale potential.

Each year, corporate North America spends billions on product and packaging design. Appearance is critical, and it would be foolish to ignore this when selling your home.

You may not be able to change your home’s location or floor plan, but you can do a lot to improve its appearance. The look and feel of your home generates a greater emotional response than any other factor. Before showings, clean like you’ve never cleaned before. Pick up, straighten, un-clutter, scrub, scour and dust. Fix everything, no matter how insignificant it may appear. Present your home to get a “WOW” response from prospective buyers.

Allow the buyers to imagine themselves living in your home. The decision to buy a home is based on emotion, not logic. Prospective buyers want to try on your home just like they would a new suit of clothing. If you follow them around pointing out improvements or if you décor is so different that it’s difficult for a buyer to strip it away in his or her mind, you make it difficult for them to feel comfortable enough to imagine themselves an owner.


6.  Make it easy for prospects to get information on your home.

You may be surprised to know that some marketing tools that most agents use to sell homes (e.g. traditional open houses) are actually not very effective. In fact only 1% of homes are sold at an open house.

Furthermore, the prospects calling for information on your home probably value their time as much as you do. The last thing they want to be subjected to is either a game of telephone tag with an agent or an unwanted sales pitch. Make sure the ads your agent places for your home are attached to a website specific for your home which gives buyers access to detailed information about your property day or night 7 days a week without having to talk to anyone. It’s been proven that 3 times as many buyers call from information on your home under this system. And remember, the more buyers you have competing for you home the better, because it sets up an auction-like atmosphere that puts you in the driver’s seat.


7.  Know your buyer.

In the negotiation process, your objective is to control the pace and set the duration. What is your buyer’s motivation? Does s/he need to move quickly? Does s/he have enough money to pay you your asking price? Knowing this information gives you the upper hand in the negotiation because you know how far you can push to get what you want.


8.  Make sure the contract is complete.

For your part as a seller, make sure you disclose everything. Smart sellers proactively go above and beyond the laws to disclose all known defects to their buyers in writing. If the buyer knows about a problem, s/he can’t come back with a lawsuit later on.

Make sure all terms, costs and responsibilities are spelled out in the contract of sale and resist the temptation to diverge from the contract. For example, if the buyer requests a move-in prior to closing, just say no. Now is not the time to take any chances of the deal falling through.


9.  Don’t move out before you sell.

Studies have shown that it is more difficult to sell a home that is vacant because it looks forlorn, forgotten, simply not appealing. It could even cost you thousands. If you move, you’re also telling buyers that you have a new home and are probably highly motivated to sell fast. This, of course, will give them the advantage at the negotiating table.

For more information about any of my innovative homeowners programs, give me a call